The Jordan Insurance Agency: More discovery. Zero paid ads.
See the work behind The Jordan Insurance Agency’s citation and search growth: a 575% rise between equal 30-day windows, with $0 paid ads reported.
The Work & Results
First implemented at The Jordan Insurance Agency.
The Jordan Insurance Agency and BreakPoint Systems are separate businesses owned by Billy Jordan Jr. He founded the agency in 2006 and continues to operate it. Before offering visibility services through BreakPoint Systems, we implemented the approach on the agency’s website.
The results below show what happened in a highly regulated insurance business: more appearances in AI answers, more Google search activity, and daily inbound inquiries—with no paid advertising reported.
AI citations increased 575%.
A citation is a reference to the agency’s website in an AI-generated answer. Bing’s AI Performance report recorded 10,071 citations from July 8 through October 5, 2026. The chart compares the first and last 30 days of that reporting period.
How to read the chart: the first bar shows 1,016 citations during July 8–August 6. The second shows 6,860 during September 6–October 5. These are equal 30-day periods, not calendar-month totals.
Source: Bing AI Performance, covering Microsoft Copilot and partner experiences. This is a comparison within the observed reporting period, not a verified before-and-after baseline.
See the growth in Bing’s own reports.
These screenshots show The Jordan Insurance Agency’s AI Performance report across three consecutive 30-day periods. Open any report below to inspect the original screenshot.
Month 1 · 1,016 citations
July 8–August 6, 2026
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Month 2 · 2,195 citations
August 7–September 5, 2026
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Month 3 · 6,860 citations
September 6–October 5, 2026
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Bing rounds the dashboard totals to 1K, 2.2K, and 6.9K. The exact totals above come from the report’s daily values. Purple shows citations; blue shows average cited pages. Bing adjusts each chart’s vertical scale, so compare the totals rather than the height of the lines.
More people reached the website through Google.
Google Search Console’s monthly reports show a steady increase in clicks to the agency’s website:
- June 2026: 118 clicks · 38,800 impressions
- July 2026: 441 clicks · 138,000 impressions
- August 2026: 589 clicks · 142,000 impressions
- September 2026: 1,270 clicks · 219,000 impressions
Clicks count visits from Google search results. Impressions count appearances in those results.
People arrive ready to speak with an agent.
As of October 8, 2026, Billy reports about five new-lead calls a day, sometimes seven, in addition to appointments booked directly through the website. Many prospects have already researched their options and contact the agency ready to discuss coverage.
The inquiries include people new to medicare; individuals, families, and businesses seeking health insurance; households seeking home and auto coverage, including high-value properties; and people looking for life insurance. The campaign focuses on opportunities with strong long-term client value.
Zero paid advertising.
The agency reports no spending on Google, Microsoft, Facebook, Instagram, or TikTok ads during this work. The investment went into website optimization, content, and technology.
The citation and click figures come from platform reports. Call volume and ad spend are owner reported. These results describe the agency’s experience; outcomes depend on each business’s market and starting point.
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