Privacy Policy

Effective date: October 10, 2026
Last updated: October 11, 2026

The short version: We collect the information you choose to give us, plus basic information about how our website is used. We use it to answer you, schedule and deliver our services, and run our business. We use analytics and advertising tools, such as Google Analytics and the Meta Pixel, to understand our website traffic and measure our ads. We do not sell your personal information for money. We never share your mobile number or text-message consent with anyone for their own marketing.

1. Who we are

BreakPoint Systems LLC ("BreakPoint Systems," "we," "us," or "our") is located at 3540 Toringdon Way, Suite 200, Charlotte, NC 28277. We help service businesses get found in Google and AI search and turn new inquiries into booked appointments. Our services include AI search visibility and answer engine optimization (AEO), AI receptionists, website AI agents, AI-powered CRM and lead response, website design and redesign, and AI automations and workflows.

This Privacy Policy explains how we handle personal information when you visit breakpointsystems.com (the "Site"), book a call, contact us, receive messages from us, or become a client. BreakPoint Systems is a separate company from The Jordan Insurance Agency, which is also owned by our founder. This policy does not cover The Jordan Insurance Agency.

2. Information we collect

2.1 Information you give us

• Contact details, such as your name, email address, phone number, and business name, when you fill out a form, book a Blueprint Review or strategy call, or join a waitlist
• Information about your business, such as your website, market, services, goals, budget, and current tools, including your answers to scheduling questions
• Messages you send us by email, text, phone, or web form, and notes from our calls and meetings
• Billing information if you become a client. Payment card details are handled by our payment processor, and we do not store full card numbers
• Your consent choices, such as text-message opt-in and opt-out records with the date and time

2.2 Information collected automatically

• Device and browser information, IP address, and general location based on your IP address
• Pages you view, links you click, the site or search that brought you to us, and similar usage information
• Information from cookies, pixels, and similar technologies (see Section 8)

2.3 Information from other sources

• Publicly available information about your business, such as your website, Google Business Profile, online reviews, and how your business appears in search results and AI answers. We review this to prepare for calls and to measure and report on results
• Information from tools you authorize us to connect to, such as your CRM, calendar, phone system, website, or Google Business Profile
• Referral information when someone introduces you to us

2.4 Calls, chats, and AI agents

If you call or message a phone line, AI receptionist, website chat, or website AI agent that we operate, we and our service providers may record, transcribe, and summarize the conversation. We do this to answer your questions, take messages, book appointments, and improve the service. When we operate an AI receptionist or website agent on behalf of one of our clients, Section 5 applies.

3. How we use information

• To respond to your inquiries and to schedule and hold calls
• To prepare for and deliver our services, including research, audits, campaigns, system setup, reporting, and support
• To send service messages, such as booking confirmations, reminders, and project updates
• To send occasional emails about our services where the law allows. You can unsubscribe at any time
• To bill clients, keep business records, and meet our legal, tax, and accounting obligations
• To protect our Site, systems, and clients from fraud, spam, and misuse
• To understand how our Site is used and to improve our website and services
• To measure how our advertising performs and to show our ads to people who have visited our Site (see Section 8)

We do not use your personal information to make decisions about you that have legal or similarly significant effects based solely on automated processing.

4. Text messages (SMS)

4.1 What we send

With your consent, BreakPoint Systems sends text messages related to your inquiries, appointments, and our services, such as booking confirmations, appointment reminders, rescheduling notices, follow-up on requests you made, and customer support. We do not send promotional text messages unless you have specifically agreed to receive them.

4.2 How you opt in

We text you only after you give consent, for example by checking an opt-in box on a form, agreeing to text messages when you book an appointment, or texting us first. Consent to receive text messages is not a condition of buying any product or service.

4.3 Frequency, cost, and help

Message frequency varies based on your appointments and requests. Message and data rates may apply. Reply HELP for help, or contact us at info@breakpointsystems.com or (980) 842-6595.

4.4 How to stop

Reply STOP to any message to opt out. You will receive one message confirming your opt-out, and you will not receive further texts unless you opt in again. Carriers are not liable for delayed or undelivered messages.

4.5 Your mobile information is not shared for marketing

We do not sell, rent, or share mobile phone numbers, text-message opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties, except the service providers (such as messaging platforms and wireless carriers) we use solely to deliver the messages you asked to receive.

5. When we work on behalf of our clients

Several of our services, including AI receptionists, website AI agents, CRMs, and automations, handle information about our clients' own customers and callers. When we do this, we act on our client's behalf and follow our client's instructions. We use that information only to provide services to that client, keep it confidential, and return or delete it when the engagement ends, as agreed with the client or as the law requires.

Each client is responsible for its own privacy notice and for obtaining any consents its customers must give, including for call recording, interacting with AI, and receiving text messages. If you are a customer of one of our clients and have a question or request about your information, please contact that business directly. We will help our clients respond.

6. How we share information

We do not sell your personal information for money. When you visit our Site, the advertising tools described in Section 8, such as the Meta Pixel, may collect information about your visit. Some state laws treat this as "sharing" personal information for targeted (cross-context behavioral) advertising. You can opt out as described in Sections 8 and 10. Beyond that, we share personal information only in these situations:

• Service providers that help us run our business and deliver our services, such as website hosting, scheduling, CRM, email and text-message delivery, phone and voice systems, website chat, video meetings, cloud storage, payment processing, and analytics. They may use the information only to provide services to us.
• Advertising and analytics partners, such as Google and Meta, through the tools on our Site described in Section 8.
• AI and automation providers we use to build and run services, such as AI model providers and workflow automation platforms. We send only the information needed for the task, and where these providers offer settings or business plans that keep submitted data from being used to train their models, we use them.
• Specialist partners and contractors who help deliver client work, such as search and AI visibility campaigns or system implementation. They receive only what they need and must keep it confidential.
• At your direction, for example when you ask us to connect you with another provider or to share a report with someone on your team.
• Legal and safety reasons, to comply with the law or valid legal process, to protect the rights, property, or safety of BreakPoint Systems, our clients, or others, and to prevent fraud or misuse.
• Business changes, such as a merger, sale, or reorganization. Any successor must continue to protect your information as this policy describes.

None of these situations include sharing text-message opt-in data or consent records with third parties for their marketing.

7. How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, to deliver services, to resolve disputes, and to meet legal requirements. For example, we keep client billing records as long as tax and business record laws require (typically up to seven years), and we keep text-message consent and opt-out records for at least five years. When we no longer need information, we delete it or remove the details that identify you.

8. Cookies, analytics, and advertising

Our Site and the tools built into it, such as our website host, embedded scheduling, website chat, and analytics tools, use cookies and similar technologies. These keep the Site working, remember your preferences, measure traffic, and show us which pages are useful. You can block or delete cookies in your browser settings, but some features, such as appointment scheduling and chat, may not work as expected.

Analytics. We use Google Analytics and similar analytics tools to understand how visitors find and use our Site, such as pages viewed, time on page, and the site or search that brought you here. You can learn how Google uses this information at policies.google.com/technologies/partner-sites and opt out with the Google Analytics Opt-out Browser Add-on.

Advertising. We use advertising tools, such as the Meta Pixel from Meta Platforms, Inc. (the company behind Facebook and Instagram), to measure how our ads perform and to show our ads to people who have visited our Site. These tools may collect information such as the pages you visit, actions you take on our Site, your IP address, and browser and device information. Meta may connect this information with your Facebook or Instagram account under its own privacy policy. You can control ad personalization in your Facebook and Instagram ad settings, opt out of interest-based ads from participating companies at optout.aboutads.info, and block or delete cookies in your browser.

Global Privacy Control. If your browser sends a Global Privacy Control signal, our Site does not load our advertising pixels during your visit, and we treat the signal as a request to opt out of the sale or sharing of your personal information.

9. How we protect information

We use reasonable safeguards appropriate to the size of our business and the sensitivity of the information, such as encrypted connections, password protection and access controls, multi-factor authentication where available, and reputable service providers. No method of sending or storing information is completely secure, so we cannot guarantee absolute security. If a security breach affects your personal information, we will notify you as required by law.

Please do not send us sensitive information, such as Social Security numbers, health information, or full payment card numbers, through our forms, email, chat, or text messages.

10. Your choices and rights

• Email: Use the unsubscribe link in any marketing email.
• Text messages: Reply STOP to any message.
• Ads and tracking: Turn on Global Privacy Control in your browser, adjust your Facebook and Instagram ad settings, use the opt-out links in Section 8, or contact us to opt out of sharing for targeted advertising.
• Access, correction, and deletion: Contact us to ask what personal information we hold about you, to correct it, or to delete it. We will verify your identity and respond within 45 days. We may need to keep some information to meet legal obligations, and we will tell you if so.
• Appeals: If we decline your request, you can ask us to reconsider by replying to our response.

Depending on where you live, state privacy laws may give you additional rights. We extend the rights above to everyone, regardless of where they live, and we will not treat you differently for using them.

Our Site and services are intended for businesses in the United States, and we store and process information in the United States.

11. Children's privacy

Our Site and services are for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.

12. Other websites and platforms

Our Site links to other websites and services, such as our online scheduling tool, social media, and the search and AI platforms we write about. Those companies' own privacy policies apply when you use their services.

13. Changes to this policy

We may update this Privacy Policy as our services, tools, or the law change. We will post the updated version on this page and change the "Last updated" date above. If we make a material change, we will also notify current clients by email or post a prominent notice on our Site.

14. Contact us

Questions or requests about this Privacy Policy or your information:

BreakPoint Systems LLC
3540 Toringdon Way, Suite 200
Charlotte, NC 28277
Phone: (980) 842-6595
Email: info@breakpointsystems.com