Terms of Service

Effective date: October 10, 2026
Last updated: October 13, 2026

These Terms of Service ("Terms") are an agreement between you and BreakPoint Systems LLC. They apply when you use breakpointsystems.com (the "Site"), book a call with us, or buy our services. Please read them carefully. If you do not agree, please do not use the Site or our services. Our Privacy Policy explains how we handle personal information.

1. Who we are and what we do

BreakPoint Systems LLC ("BreakPoint Systems," "we," "us," or "our") is based in Charlotte, North Carolina. We help service businesses get found in Google and AI search and turn new inquiries into booked appointments. The services available through our Site include:

• AI search visibility and AEO: improving your website, content, and online presence so customers can find you in Google and AI answers, with ongoing optimization and reporting. These plans are contracted and delivered by our technology partner under its own agreement (see Section 10).
• AI receptionists: answering calls, handling common questions, taking messages, routing calls, and helping book appointments
• Website AI agents: answering website visitors' questions, collecting inquiry details, and booking appointments
• AI CRM and lead response: organizing contacts and conversations and responding to and following up with new inquiries
• Website design and redesign
• AI automations and workflows: automating tasks such as lead routing, reminders, appointment updates, and follow-up

Every service on this list other than AI search visibility is a BreakPoint Systems service. These services and products are not available through our technology partner, and they may be offered in addition to an AI search visibility plan.

BreakPoint Systems is a separate company from The Jordan Insurance Agency, which is also owned by our founder. BreakPoint Systems does not sell insurance or give insurance advice.

2. Who can use our Site and services

You must be at least 18 years old to use our Site, book a call, or buy our services. Our services are offered to businesses and professionals, not for personal, family, or household use. If you accept these Terms or a Service Agreement on behalf of a business, you confirm that you have the authority to bind that business, and "you" includes that business.

3. These Terms and your service agreement

These Terms cover use of the Site and the general terms of our services. The specific scope, deliverables, pricing, term, and cancellation terms of your engagement are set out in a written proposal, order form, statement of work, or service agreement (your "Service Agreement"). You accept a Service Agreement by signing it, accepting it online, or paying its first invoice. If your Service Agreement conflicts with these Terms, your Service Agreement controls for that engagement.

4. Free consultations

Our Discovery Calls are free and carry no obligation. Our recommendations are based on the information you share and what we can see publicly about your business, and they are not a promise of results. Please give accurate information when you book and reschedule ahead of time if you cannot attend. We may decline or end an engagement if we do not believe we are the right fit for your business.

5. Fees, billing, and cancellation

• Prices are listed on our Site or in your Service Agreement and are in U.S. dollars. You are responsible for any applicable taxes.
• AI search visibility plans are contracted, billed, and delivered by our technology partner. The prices and terms shown on our Site, including the 90-day initial term on Growth and Scale plans, describe those plans, but the partner's agreement and terms control their pricing, billing, and cancellation.
• Unless your Service Agreement says otherwise, BreakPoint Systems monthly plans are billed in advance and renew each month until cancelled. You may cancel by written notice (email is fine) before your next billing date. Cancellation stops future charges. Fees already paid for the current billing period are not refundable.
• Setup fees, project fees, and deposits are non-refundable once work has begun, unless your Service Agreement says otherwise or we cancel the engagement.
• Some services depend on third-party costs, such as phone numbers, call minutes, text messages, software subscriptions, AI usage, and advertising spend. These are billed separately unless your plan or Service Agreement includes them.
• Invoices not paid within 30 days of the due date may be charged a late fee of 1.5% per month, or the highest rate the law allows if lower. We may pause services on accounts 45 or more days past due. You are responsible for reasonable costs of collecting overdue amounts, including attorney's fees.
• Please send any billing questions or disputes in writing within 30 days of the invoice date.

6. No guaranteed results

We work hard to improve your visibility, response time, and bookings, but we cannot guarantee specific outcomes. That includes rankings, citations or mentions in AI answers, website traffic, calls, leads, appointments, sales, or revenue. Results depend on many things outside our control, including your market, competition, budget, reviews, how quickly you respond to customers, and your follow-through on recommendations.

Search engines and AI platforms, such as Google, Bing, ChatGPT, Gemini, Perplexity, and Copilot, are owned and run by other companies that can change how they work at any time without notice. BreakPoint Systems is not affiliated with or endorsed by any of them.

7. Case studies and testimonials

The case study on our Site features The Jordan Insurance Agency, a business owned by our founder, Billy Jordan Jr. Its results reflect that business's market, effort, and circumstances. They are not typical and do not guarantee similar results for you. Any client testimonials or results we publish reflect individual experiences.

8. Your responsibilities as a client

• Information and approvals: Provide accurate, complete, and timely information, and review and approve deliverables within the agreed timeframes. Delays on your side may shift timelines or, with notice, add fees.
• Account access: Give us the access we need to your website, domain, Google Business Profile, CRM, phone system, and other tools. You keep ownership and administrative control of your own accounts and may remove our access at any time. Removing access may limit what we can deliver.
• Accuracy of your information: You are responsible for the accuracy of the business information we use for you, such as services, prices, hours, service areas, licenses, and claims. You will review content, AI receptionist scripts, agent instructions, and business rules before they go live.
• Legal compliance in your business: You are responsible for following the laws and industry rules that apply to your business and to how you contact your customers. That includes getting consent before calling or texting people, giving any required call-recording notices or disclosures that a caller is speaking with AI, registering text-message programs with carriers where required, and following any rules specific to your industry. We can help set up disclosures and consent tools, but we do not give legal advice.
• Your materials: You confirm that you have the right to give us the content, logos, images, and data you provide. You give us permission to use them only to deliver your services.

9. AI services

• AI tools can make mistakes or respond in unexpected ways. We build in guardrails, review steps, and handoffs to a person, but we cannot guarantee that every AI response will be accurate or complete. Please monitor your AI receptionist, website agent, and automations and tell us promptly about any problems.
• AI receptionists and website agents are not designed for emergencies and must not be the only way for customers to reach help in an urgent situation. They do not give legal, medical, financial, insurance, or other professional advice.
• We build our services with third-party AI and automation platforms, such as OpenAI, Anthropic, Google, n8n, Zapier, and Make. Their availability, pricing, features, and terms are outside our control, and an outage or change on their side may affect your services.
• We do not use your confidential business information to train AI models. Where these providers offer settings or business plans that keep submitted data from being used to train their models, we use them.
• Content we draft for you, including with the help of AI, is reviewed for quality, and you approve it before it is published under your name.

10. Technology partner, referral compensation, and our own services

AI search visibility plans. The AI search visibility plans shown on our Site are contracted and delivered by our technology partner, a separate company, under its own service agreement and terms. BreakPoint Systems is a founding partner of that company's program. We introduce you to the service and may support your engagement, but we are not a party to your agreement with the partner. The partner's agreement governs its services, pricing, billing, cancellation, and any guarantees or commitments it makes, and the partner is responsible for them.

Referral compensation. BreakPoint Systems receives compensation from our technology partner when clients we refer sign up for its services. We tell you this so you can weigh our recommendation with that relationship in mind.

BreakPoint Systems services and products. BreakPoint Systems offers services and products that are not available through our technology partner, such as AI receptionists, website AI agents, AI CRM and lead response, website design and redesign, and AI automations and workflows. They are provided by BreakPoint Systems under a separate Service Agreement with us and do not depend on the partner's services. They may be offered in addition to an AI search visibility plan.

Contractors. We may work with trusted specialist contractors to deliver parts of our own services, such as system implementation. They are bound by confidentiality obligations, and we remain responsible for their work under your Service Agreement.

11. Text messages (SMS)

With your consent, BreakPoint Systems sends text messages related to your inquiries, appointments, and our services, such as booking confirmations, appointment reminders, rescheduling notices, and customer support. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Carriers are not liable for delayed or undelivered messages. You must be 18 or older to sign up for text messages. We do not share your mobile number or opt-in information with third parties for their marketing. See the text messages section of our Privacy Policy for details.

12. Ownership of work

• Our Site and methods: The content of our Site and our own frameworks, templates, processes, prompts, workflows, code, and know-how belong to BreakPoint Systems or our licensors.
• Your deliverables: Once you have paid in full, you own the custom content and website designs we create specifically for you, unless your Service Agreement says otherwise. If deliverables include any of our pre-existing materials, you receive a non-exclusive, ongoing license to use them as part of those deliverables in your business.
• Systems we host: Some services run on accounts, phone numbers, software licenses, or automation platforms that we provide. Your access to those systems ends when your service ends. When you ask, we will export your contacts and conversation records in a standard format and help transfer phone numbers where the provider allows it.
• Third-party software: Third-party software and platforms remain subject to their own licenses and terms.
• Using your name: We will mention you as a client, or share your results publicly, only with your permission.
• Feedback: If you send us ideas or suggestions about our Site or services, we may use them without any obligation to you.

13. Confidentiality

Each of us may share confidential business information with the other during an engagement. We each agree to use the other's confidential information only for the engagement, to protect it with at least reasonable care, and not to disclose it without permission, except to people who need it to deliver the services and are bound to keep it confidential, or as the law requires. Information that is public, already known, independently developed, or lawfully received from someone else is not confidential. If you need a separate non-disclosure agreement, just ask before you share sensitive information.

14. Using our Site

When you use our Site, you agree not to break the law, try to access our systems without permission, upload malicious code, scrape or copy the Site with automated tools, misrepresent who you are, or interfere with the Site's operation. You may print or save pages for your own reference, but you may not copy or republish our content without written permission. We may block access for anyone who misuses the Site.

15. Site changes, interruptions, and corrections

We may change, update, or remove content on the Site at any time without notice. We do not promise that the Site will always be available, and it may be down for maintenance, updates, or problems outside our control. We are not liable for any loss caused by the Site being unavailable.

The Site may sometimes contain typographical errors, inaccuracies, or omissions, including in descriptions, pricing, or availability. We may correct them and update information at any time without notice.

16. Other websites and services

Our Site links to other websites and services, such as our online scheduling tool and our technology partner's website. We are not responsible for their content, policies, or availability, and their own terms apply when you use them.

17. Disclaimers

TO THE FULLEST EXTENT THE LAW ALLOWS, THE SITE AND OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." EXCEPT AS STATED IN YOUR SERVICE AGREEMENT, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT PROMISE THAT THE SITE OR ANY SYSTEM WILL BE UNINTERRUPTED OR ERROR-FREE. INFORMATION ON OUR SITE IS FOR GENERAL INFORMATION ONLY AND IS NOT LEGAL, FINANCIAL, TAX, OR OTHER PROFESSIONAL ADVICE.

18. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS, BREAKPOINT SYSTEMS AND ITS OWNERS, CONTRACTORS, AND PARTNERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF WE WERE TOLD THEY WERE POSSIBLE. OUR TOTAL LIABILITY FOR ANY CLAIM RELATED TO THESE TERMS, THE SITE, OR OUR SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID US IN THE THREE (3) MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM. Some states do not allow certain limitations, so some of these may not apply to you.

19. Indemnification

You agree to defend and indemnify BreakPoint Systems and its owners, contractors, and partners against claims, losses, and costs (including reasonable attorney's fees) that arise from your use of the Site or services in violation of these Terms or the law, from materials or information you provided, or from calls, texts, emails, or content sent or published at your direction or with your approval.

20. Your data

We keep the data needed to run the services we provide for you and take reasonable steps to protect it, as described in our Privacy Policy. You are responsible for keeping your own copies of important business data. Except as stated in your Service Agreement or Section 12, we are not liable for loss or corruption of data, and you waive any claim against us for it.

21. Suspension and termination

You may stop using the Site at any time. Ending a service engagement is governed by your Service Agreement and Section 5. We may suspend or end access to the Site or services if you seriously or repeatedly break these Terms or the law, act abusively or fraudulently, or are 45 or more days past due. Sections that by their nature should continue, including fees owed, ownership, confidentiality, disclaimers, limitation of liability, indemnification, and dispute resolution, survive termination.

22. Events outside our control

We are not responsible for delays or failures caused by events beyond our reasonable control, including natural disasters, government action, power or internet outages, cyberattacks, and outages or changes at third-party platforms, carriers, search engines, or AI providers.

23. Resolving disputes

• Talk to us first: Before starting any formal claim, please email info@breakpointsystems.com with a description of the issue. We will both try in good faith to resolve it within 30 days.
• Arbitration: If we cannot resolve it, any dispute related to these Terms, the Site, or our services will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, in Charlotte, North Carolina, or by video conference if both parties agree. Either party may instead bring an eligible claim in small claims court.
• Individual claims only: Claims may be brought only on an individual basis, not as part of a class or representative action, and claims of different people may not be combined without both parties' consent.
• Urgent relief: Either party may ask a court for emergency or injunctive relief to prevent irreparable harm while arbitration is pending.

24. Governing law

These Terms are governed by the laws of the State of North Carolina, without regard to conflict-of-law rules. For any matter not subject to arbitration, you agree to the exclusive jurisdiction of the state and federal courts in Mecklenburg County, North Carolina.

25. California users

If a complaint with us is not resolved to your satisfaction, California residents may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by phone at (800) 952-5210 or (916) 445-1254.

26. General terms

• These Terms, our Privacy Policy, and any Service Agreement are the entire agreement between us about their subject and replace earlier discussions.
• If any part of these Terms is found unenforceable, the rest stays in effect, and that part will be enforced to the extent allowed.
• If we do not enforce a provision right away, we have not given up the right to enforce it later.
• You may not transfer your rights under these Terms without our written consent. We may transfer ours as part of a merger, sale, or reorganization.
• Nothing in these Terms creates a joint venture, partnership, employment, or agency relationship between you and us.
• You agree that we may send agreements, invoices, and notices to you electronically, and that electronic signatures and acceptances are binding.

27. Changes to these Terms

We may update these Terms as our services or the law change. We will post the updated version on this page and change the "Last updated" date above, and we will notify current clients of material changes by email. Changes apply from the date they are posted. For an active engagement, the terms of your current Service Agreement continue to apply until it renews or is replaced.

28. Contact us

BreakPoint Systems LLC
3540 Toringdon Way, Suite 200
Charlotte, NC 28277
Phone: (980) 842-6595
Email: info@breakpointsystems.com