The BreakPoint Brief · Podcast episode
How to Check if ChatGPT and Google AI Are Recommending Your Business Today
You can check if AI tools are recommending your business by typing real customer questions into ChatGPT, Gemini, Bing Copilot, and Google. If your business is not named, review your Google Business Profile and online
Show notes
Talia and Billy Jordan Jr. explain how any business owner can check if ChatGPT or Google AI are recommending their business. They cover simple steps to test your visibility, what to do if you’re not showing up, and where to focus first. No technical skills required.
In this episode
- How to test if AI tools recommend your business
- Why searching your business name isn’t enough
- What to fix first if you’re not showing up
- How reviews and profiles affect AI recommendations
- The limits of free AI visibility reports
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Get my free AI visibility reportFull transcript
Talia: If you asked ChatGPT or Google’s AI tools who to call in your industry, would your business come up? Or would it name somebody else?
Billy Jordan Jr.: Most business owners have no idea. But there are a few ways you can check right now—without paying anybody—to see if AI tools are recommending you, or if you’re invisible.
Talia: Okay. That’s the episode. Let’s get into it.
Talia: Welcome to The BreakPoint Brief, practical conversations about getting found, earning trust, and putting AI to work in a real business. I'm Talia. My job is to ask the questions a busy business owner would ask, and to not let anybody off the hook. Across the table, as always, is the founder of BreakPoint Systems, Billy Jordan Jr.
Billy Jordan Jr.: Good to be here, Talia.
Talia: Today we’re getting straight to the question business owners are searching for: How do you actually check if ChatGPT, Google AI Overviews, or any of these tools are recommending your business? And if you’re not showing up, what’s the first thing to fix?
Talia: Billy, let’s start with the basics. How can someone check if their business is being recommended by ChatGPT or Google’s AI tools right now?
Billy Jordan Jr.: The fastest way is to ask the tools directly. Open ChatGPT, Gemini or Bing Copilot and type a question a customer might use, like “Who’s the best plumber near me?” or “Which insurance agency should I call in Charlotte?” See if your business name comes up, or if it skips you. Then, check Google’s AI Overviews by searching for your service in your city and seeing if you’re mentioned in the summary at the top.
Talia: So you’re just typing in plain English, not some magic formula?
Billy Jordan Jr.: Exactly. Use the questions your customers would actually ask. For example, a local bakery owner might try “Where should I get a birthday cake in Nashville?” If you’re not named, it’s a signal that AI isn’t seeing you as a trusted answer—yet.
Talia: What’s the mistake most owners make here?
Billy Jordan Jr.: They search for their exact business name, which just tells you if Google knows you exist. That’s not the same as being recommended. You want to see if you’re showing up for the questions people are really asking.
Talia: Let me push back. Is this really something most owners can check for themselves, or do you need a technical background?
Billy Jordan Jr.: You don’t need to be technical. If you can use Google and ChatGPT, you can do this right now. The trick is to use real customer questions, not your own business name.
Talia: Let’s say you try it and your business isn’t coming up. What does that actually mean, and what’s the first thing to look at?
Billy Jordan Jr.: If you’re not showing up, it usually means AI tools aren’t finding enough trustworthy information about you from sources they rely on. That could be your website, but it’s just as often what’s said about you elsewhere—like reviews, local directories, or industry sites. The first thing to check is whether your website answers the questions people are actually asking, and if it’s fast and easy to use.
Talia: Give me a real-world example.
Billy Jordan Jr.: Take a local HVAC company. If their website is slow, outdated, or doesn’t answer questions like “How fast can you do emergency repairs?” AI tools may skip over them. Worse, if their Google Business Profile is incomplete or there aren’t enough reviews, those signals are missing too.
Talia: So it’s not just about your own site.
Billy Jordan Jr.: Right. AI looks at the whole picture. A common mistake is thinking a pretty website is enough. But if you’re not mentioned on the sites AI trusts—like Yelp, the Better Business Bureau, or local news—you’re invisible to these tools.
Talia: Is that typical? Most owners think they’re covered if they have a website.
Billy Jordan Jr.: Many do, but that’s not enough anymore. AI tools want evidence from multiple places before they’ll recommend you.
Talia: What about these free AI visibility reports that have been in the headlines lately? Do they actually tell you anything useful?
Billy Jordan Jr.: There’s been a wave of them. EIN News, The Columbus Dispatch, and The Des Moines Register have reported on new tools that scan whether your business is being recommended by AI. Some give you a basic score, others show which sources mention you. They’re a starting point, but you still need to look at the real search results and see what shows up in ChatGPT and Google AI Overviews yourself.
Talia: So don’t trust the score alone.
Billy Jordan Jr.: Exactly. A score is just a snapshot. What matters is whether you’re being named in the answers your customers see.
Talia: What’s the one thing you’d check first if you’re invisible in these tools?
Billy Jordan Jr.: Start with your Google Business Profile. Make sure it’s complete, accurate, and has recent reviews. That’s often the first signal AI tools pick up for local businesses.
Talia: And if you’re mentioned, but not in the way you want?
Billy Jordan Jr.: Then you need to look at what’s being said about you online—on review sites, in local news, anywhere AI might look. If there’s outdated or wrong info, fix it.
Talia: Okay, Billy. Somebody’s listened this far. What should they do Monday morning?
Billy Jordan Jr.: First, type the questions your customers actually ask into ChatGPT, Gemini, Bing Copilot, and Google, and see if you’re named. Second, check your Google Business Profile for accuracy and recent reviews. Third, search for your business on review sites and local directories to see what information is out there.
Talia: And if they’d rather run their business?
Billy Jordan Jr.: Go to breakpointsystems.com and get your free AI visibility report. We’ll show you whether AI tools are recommending your business, and your clearest first step.
Talia: That’s The BreakPoint Brief. Thanks for listening. We’ll see you next time.
Talia: The BreakPoint Brief is produced by BreakPoint Systems. The Jordan Insurance Agency and BreakPoint Systems are separate businesses, both owned by Billy Jordan Jr. The results discussed are specific to The Jordan Insurance Agency and don't guarantee results for any business. AI search visibility plans run on a technology partner's platform under its own agreement, and BreakPoint Systems receives compensation when clients sign up. This episode is general information, not legal, financial, or insurance advice.
Voices in this episode are AI-generated, including Billy Jordan Jr.'s, from a script he reviewed and approved. The Jordan Insurance Agency and BreakPoint Systems are separate businesses, both owned by Billy Jordan Jr. Results discussed are specific to The Jordan Insurance Agency and are not typical. General information only; not legal, financial, or insurance advice.
