The BreakPoint Brief · Podcast episode
How to Fix Wrong Info in Google AI Answers About Your Business—What’s in Your Control
If Google AI shows wrong info about your business, update your Google Business Profile and all major listings, check for duplicates, and make sure your website matches.
Show notes
If Google AI is giving customers the wrong details about your business, you can fix it—but you need to know where AI is pulling that info from. This episode covers what you can control, what you can’t, and how to make the right information stick.
In this episode
- Why Google AI gets business info wrong
- Which listings matter most for AI answers
- How to spot and fix outdated or duplicate profiles
- What to do if AI still shows the wrong info
- How consistent updates improved AI citations for The Jordan Insurance Agency
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Talia: If a customer sees the wrong hours or the wrong phone number for your business in a Google AI answer, what do you do?
Billy Jordan Jr.: You can fix it, but you have to know where AI is pulling that information from. It's not just your website—it's your profiles, your listings, and what people say about you online.
Talia: So, you need to know what you can control, what you can't, and how to make the right information stick.
Billy Jordan Jr.: That's right.
Talia: Okay. That's the episode. Let's get into it.
Talia: Welcome to The BreakPoint Brief, practical conversations about getting found, earning trust, and putting AI to work in a real business. I'm Talia. My job is to ask the questions a busy business owner would ask, and to not let anybody off the hook. Across the table, as always, is the founder of BreakPoint Systems, Billy Jordan Jr.
Billy Jordan Jr.: Good to be here, Talia.
Talia: Today’s question: if Google AI gives a customer the wrong information about your business—maybe your hours, address, services, or even your website—how do you fix it, and how much of that is really in your control?
Talia: What’s the first thing a business owner should check when Google AI is giving out the wrong information?
Billy Jordan Jr.: Start with your Google Business Profile. That’s what used to be called Google My Business. It’s the main source for your hours, phone, address, and even your website link. If you see wrong info in an AI Overview, odds are it’s wrong somewhere in your profile, or in another major directory that Google trusts.
Talia: So, if my hours are wrong in the AI answer, but right on my website, that’s not enough?
Billy Jordan Jr.: Right. AI pulls from a mix of sources, but it trusts your Google Business Profile, Yelp, Facebook, and places like Apple Maps. If those don’t match, or if one is outdated, the AI can grab the wrong one.
Talia: Give me an example.
Billy Jordan Jr.: Think of a local bakery. They changed their opening hours for summer but only updated their website. Google AI kept showing the old hours from their Business Profile. Customers showed up early and left unhappy.
Talia: What’s the mistake you see owners make here?
Billy Jordan Jr.: Assuming their website controls everything. But AI and search engines cross-check your info. If you don’t update every major listing, you’re leaving gaps for mistakes.
Talia: Let me push back. Is it always a listing error, or can AI just make things up?
Billy Jordan Jr.: Sometimes AI does go off-script. It can mash together info from reviews, articles, or even nearby businesses. But in most cases, wrong info comes from somewhere—some old listing, a duplicate profile, or a website that still has your old hours.
Talia: What do you do if you’ve fixed your listings, but Google AI is still showing the wrong answer?
Billy Jordan Jr.: Then you do two things. First, check for duplicates—sometimes there’s an old profile you forgot about. Second, look at the sources Google cites in its AI Overview. Click the little links under the answer. That’ll show you where it’s pulling from.
Talia: Can you really get Google to fix it, or is it just out of your hands?
Billy Jordan Jr.: You can suggest edits to your profile and report problems, but it’s not instant. Google has to review it. For really stubborn errors, sometimes you have to fix the info everywhere else—especially on high-authority sites—and then wait for Google to pick it up.
Talia: So, patience and persistence.
Billy Jordan Jr.: That’s the truth.
Talia: What’s one thing the listener can check right now?
Billy Jordan Jr.: Search your business name and see which profiles show up on page one. If any have old info, fix those first.
Talia: Is this only about hours and addresses, or can AI get your services and reputation wrong too?
Billy Jordan Jr.: AI can get almost anything wrong—services, specialties, even what you’re known for. If you don’t describe your business clearly and consistently, AI can fill in the blanks from reviews or other sources.
Talia: Give me an example.
Billy Jordan Jr.: A pet groomer might offer boarding, but if their listings only mention grooming, AI might tell customers you don’t board pets. Or, if a few old reviews mention a service you stopped offering, AI can get stuck on that.
Talia: Reputation is trickier. What if AI is picking up on something negative?
Billy Jordan Jr.: You can’t erase the past, but you can respond to reviews and publish new content that sets the record straight. Over time, AI will notice.
Talia: Is that typical? Does AI really update when you fix things?
Billy Jordan Jr.: For The Jordan Insurance Agency, after we fixed our listings and built out the right content, we saw Bing AI citations jump from one thousand sixteen in the first thirty-day stretch to two thousand one hundred ninety-five in the second and six thousand eight hundred sixty in the third. That’s a five hundred seventy-five percent increase. There were ten thousand seventy-one AI citations in total between July eighth and October fifth, twenty twenty-six. Now, those are early numbers and specific to our agency, but it shows that consistent updates get picked up.
Talia: What’s the common mistake here?
Billy Jordan Jr.: Letting old listings or reviews define you. If you don’t put out the right information, AI and customers will run with whatever they find.
Talia: Okay, Billy. Somebody’s listened this far. What should they do Monday morning?
Billy Jordan Jr.: First, claim and update your Google Business Profile and every listing you can find. Second, search your business name and fix any old info on the first page. Third, add a clear, up-to-date “About” section on your website that matches your listings.
Talia: And if they'd rather run their business?
Billy Jordan Jr.: Go to breakpointsystems.com and get your free AI visibility report. We'll show you whether AI tools are recommending your business, and your clearest first step.
Talia: That's The BreakPoint Brief. Thanks for listening. We'll see you next time.
Talia: The BreakPoint Brief is produced by BreakPoint Systems. The Jordan Insurance Agency and BreakPoint Systems are separate businesses, both owned by Billy Jordan Jr. The results discussed are specific to The Jordan Insurance Agency and don't guarantee results for any business. AI search visibility plans run on a technology partner's platform under its own agreement, and BreakPoint Systems receives compensation when clients sign up. This episode is general information, not legal, financial, or insurance advice.
Voices in this episode are AI-generated, including Billy Jordan Jr.'s, from a script he reviewed and approved. The Jordan Insurance Agency and BreakPoint Systems are separate businesses, both owned by Billy Jordan Jr. Results discussed are specific to The Jordan Insurance Agency and are not typical. General information only; not legal, financial, or insurance advice.
